A doctor’s group signed a six figure alliance deal with Coca-Cola. Not a problem on the surface but this group is trying to promote sugar-free alternatives to soft drinks. The head of the group says the deal won’t influence the groups message or website content. He either doesn’t get it or doesn’t care. Groups like this should go out of their way to avoid any hint of impropriety if they want to tout their independence. Opportunity and suspicion are all it takes for credibility to suffer and we all know Coke isn’t funding this out of the kindness of their heart.
A doctors group vote caused a splash,
Then some members quit in the clash.
What did provoke?
A new deal with Coke.
The sweetener was sugar-free cash.